Thursday, October 9, 2008

Keeping Affiliates Motivated

Keeping Affiliates Motivated


Running affiliates programs is easier than ever with

the software and help available now. However, keeping

your affiliates motivated and selling isn't quite

as easy to do. If the success of your business rests

upon how your affiliates perform, you make want to

provide them with the right tools to get the job

done successfully.


If you are already running an affiliate program for

your products, you should know that a large number of

people who sign up for your program never to be

heard from again. You can however, reduce the number

of non productive affiliates by remaining in touch

with them constantly.



Remind them of their usernames and passwords, and

tell them where to log in to check their stats or

get creative. Always keep them informed of new

product lines or changes in policy or procedures.


The key to motivation is making sure that you stay

in touch. Always pay attention to who your top

sellers are, and make sure that you contact them

on a regular basis. Pay attention to who your worst

producers are, and make sure you stay in touch

with them constantly as well.


The main reason most affiliates don't perform that

well is because they don't possess any leadership

or guidance. This can easily be changed by writing

a marketing course, which you can even offer for

sale to non affiliates, although you should make

it available to your affiliates at no charge.


Keep your creatives and sales copy up to date. You

should also provide new material for your affiliates

to use on a regular basis. Providing them with

nothing but a text link and one banner just

doesn't generate much excitement at all.


Provide your affiliates with sales letters, reviews,

ads, banners of different shapes and sizes, and

anything else that comes to mind. Be sure that your

affiliates know the material is there for them to

use. Always listen to your affiliates, and get

the proper feedback on your material.


You should also hold virtual meetings. Set up chat

rooms where your affiliates can attend virtual

meetings on a weekly basis. Be sure to answer any

questions, have motivated speakers, and aything

else you can think of to make the meetings more

motivated.


Given your affiliates the credit they deserve is

also very important. Each month, you should give

credit to the best performers in your affiliate

newsletter. Give small bonuses to those that

perform well, and you can even set up a payment

structure that rewards higher commissions and bigger

volumes of sales.


Always make sure you do everything you can to

help your affiliates succeed and make money in

your program. If they are making money - you are

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