Saturday, March 22, 2008

8 Ways to Drive Traffic to Your Website


8 Ways to Drive Traffic to Your Website by Rusty Campbell

Traffic is the holy grail of website marketing. Building website traffic is sought after by everyone from the smallest business to web itself.

Everyone running an internet business knows they need to get as much traffic as they possibly can.

A few ways to get traffic are:


Article marketing



Article marketing is a slow process, and a lot of work, but the results are long lasting, and if you can write reasonably well. There is a lot of upside




Link exchange




Exchanging links with relevant sites is a good idea. Be careful that you're not linking to sites who are banned by the engines as that can hurt you. You want to find site with decent page ranking, and that are in the same field as your site




Pay Per Click




Pay per click (ppc) is a quick way to get started. Be careful though, it's very easy to have your per click costs exceed your revenue. While works, you will need multiple revenue streams to pay for it




Traffic generators




Traffic generators work in different ways to generate traffic. They will use popups, popunders, browser toolbars, and various other methods. There are two main problems with traffic generators. One, the traffic is usually not well targeted, and two, some of the techniques used are not always above board.




Blogging




Blogging is a great way to increase your web traffic. You can generate interest in your product or service by not only making entries in your own blog, but also posting to other's blogs. You will need to make good posts here so the owners of the blog won't consider your posts spamming and delete them




Search engine optimization




Within reason, Search Engine Optimization (SEO) can be used to improve your ranking in the engines. While it is important to have your titles, and content focus on the subject, your content should be pointed more to the reader.



These days the SEO that still works is very limited. Most of the tricks have been made irrelevant by the search engines. One thing you should do is to be sure the engine is traveling all the way through your site. Make a site map, and keep it updated.



Also, have text links to your inner pages, not just graphic buttons. Many times I'll use graphic menu buttons on the top, and duplicate the links with small text links on the footer of the page.




Email lists




Email lists are very important. You need to create a list and see too it that you are providing good information to your readers. It may be the most important marketing tool on the net. Provide your readers valuable information, and they will repay you well.




Social networking




Social networking can also be very effective. There is a lot of traffic on these sites, and if you can get links to your site in your posts, you will increase your traffic a great deal

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